Gen. X Consuming Media
Gen X see the world as both half full and half empty. It all depends on their prior experience with your brand. So make sure you impress them! If they had a good experience with you or heard good things from trusted peers, then they are more likely to trust you. Handed down information, Word to Mouth is the best marketing technique.
35% consume online content from 8PM-Midnight
20% read articles of 500 words or more
25% share images
35% consume content on desktops