Baby Boomer Generation
Baby Boomers grew up in a era when a strong stable brand was a good brand. Trust was built around heritage and history. If you have been in business for 100 years, and you have a lot of happy customers, you are doing good and that's good enough for them to trust you. Until given a reason otherwise.
65% use Facebook to find content the most of any generation in this social network.
20% prefer 300-word online articles
20% read wold news
10% view content on tablets, the most of any generation on this devise.
Spends the most time of all generations consuming web content.